Sponsorships

RACQ is proud to sponsor a variety of community events and activities.

RACQ Helicopter Rescue Network

RACQ's community sponsorship program supports the life-saving services provided by three of Queensland's community helicopter rescue providers.

Find out more about the RACQ Helicopter Rescue Network.
Donate to the RACQ Helicopter Rescue Network.

P.A.R.T.Y Program

P.A.R.T.Y is an acronym for Prevent Alcohol and Risk-related Trauma in Youth and is an in-house injury awareness program delivered by the Royal Brisbane and Women’s Hospital.  The one-day program, coordinated by the hospital’s trauma staff, takes high school students through simulated scenarios within the hospital’s emergency, intensive care, trauma and rehabilitation rooms to see first hand the outcomes of road crashes.  The P.A.R.T.Y program delivers a powerful road safety message to young people at a critical time of their lives – before they learn to drive. For more information regarding the P.A.R.T.Y program visit www.health.qld.gov.au/party.

RACQ All Schools Pedal Prix

Secondary schools from throughout Queensland compete in this event to design, build and race a variety of human-powered vehicles.

Bike Week

RACQ provides financial and logistical support to Bicycle Queensland in the staging of this event to encourage healthy lifestyle involvement. For more information on activities undertaken by Bicycle Queensland please visit the Bicycle Queensland website.

The RACQ Technology Challenge

From its beginning in 2002 the RACQ Technology Challenge is now the largest ‘Pedal Prix’ of Human Powered Vehicles featuring school students from across the State. This 24 hour race is staged in the centre of Maryborough and attracts over 8,000 visitors and 36 teams.  The event provides a unique opportunity for students to design their own vehicles and race them in real-world conditions.  

Keep Australia Beautiful

RACQ pioneered Queensland's anti-litter movement in the 1960s. Continuing this tradition, RACQ is proud to sponsor the efforts of Keep Australia Beautiful (Queensland) to reduce the amount of roadside litter. Find out more about Keep Australia Beautiful.

Older People Speak Out (OPSO)

RACQ supports the annual OPSO Media Awards which acknowledge the media's contribution to issues that impact older people. Find out more about Older People Speak Out, or contact Val French (OPSO) on 07 3219 2572.

Queensland Road Safety Awards

In conjunction with the Centre for Accident Research and Road Safety (CARRS-Q), RACQ presents these awards to encourage and recognise community road safety initiatives. Find out more about the Queensland Road Safety Awards.

RACQ Historic Motoring Council Rally

RACQ will continue sponsorship of the annual Historic Motoring Council Rally to be held in Maryborough from 11-13 June 2012 and hosted by the Maryborough District Antique Motor Club. For more information, or to register, please contact Pat Barbeler.

Road Safety Docudramas

RACQ provides financial assistance to stage a series of docudramas for secondary schools. These productions depict realistic recreations of crash scenes with expert commentary provided by road safety professionals.

Tertiary Scholarships and Prizes

RACQ provides a variety of tertiary scholarships and prizes in fields related to the Club's core interests, such as traffic and automotive engineering, police traffic law studies and tourism and hospitality.

RACQ Supports Rising Stars in Business  

RACQ is the official 2010 Sponsor of the Young Manager of the Year category in the prestigious Management Excellence Awards run by the Australian Institute of Management (AIM). The Young Manager of the Year award throws the spotlight on promising young managers aged up to 30, who show excellence in management and leadership at an early stage in their career. RACQ is proud to lend its support to AIM as they seek out and honour exceptional young managers. Find out more at www.managementawards.com.au.

Starlight Children’s Foundation Australia

Since 1988, the Starlight Children's Foundation has brightened the lives of seriously ill and hospitalised children, and their families, throughout Australia.  Starlight’s  innovative programs aim to increase the well being and resilience of sick children to help them cope better with the challenges they face.  Find out more about Starlight Children’s Foundation.

RACQ Insurance International Women’s Day Fun Run

Celebrating International Women’s Day and creating awareness of Breast Cancer amongst women of all ages the event aims to inspire women and girls, and to celebrate their achievements while benefiting major charities. Find out more about The RACQ Insurance IWDFR.

As a mutual dedicated to improving the safety of motorists, their vehicles and the roads they drive on, RACQ is keen to support organisations and activities that allow us to connect with our members, their families and their communities.

We support activities that complement our business objectives, values and advocacy efforts, with the aims of:

• enhancing our reputation, image and brand;
• providing real benefit to the communities in which we operate; and
• leveraging opportunities that will be of overall benefit to RACQ's business and membership.

As Queensland’s peak motoring body, RACQ supports programs aligned with:

• Road Safety
• Young People and Education
• Community
• Environment

Road Safety

As the state’s leading advocate for road users, RACQ sponsors programs that actively promote and enhance road safety. An example is RACQ’s support of the Queensland Road Safety awards. These awards, managed by the Centre for Accident Research and Road Safety Queensland (CARRSQ), recognise and honour inventions and innovations developed by community groups, companies, industry groups, schools, and local and state government, to improve road safety. 

Young People and Education

RACQ recognises the importance of supporting young people who are road users, whether as drivers, cyclists or pedestrians, and runs internally developed programs such as the Streets Ahead Road Safety program for primary school students.

Community 

RACQ is a mutual organisation and through its strategic sponsorships aims to maximise member benefit and interact with the broader Queensland community. An example of its community involvement is RACQ’s naming rights sponsorship of the four major air medical rescue helicopters throughout Queensland.  We pride ourselves in supporting these operations which incidentally are tasked to a range of medical and retrieval operations involving both adults and children. 

Environment 

RACQ recognises the impact that vehicles and road infrastructure have on our environment and is committed to combating pollution and greenhouse gas emissions through greener motoring initiatives. An example of RACQ’s commitment to this area is the sponsorship of the Queensland Wildlife Rehabilitation Council’s bi-annual newsletter which is sent to carers of wildlife that are often injured as a result of being hit by a vehicle. 

There are set criteria that RACQ will and won't consider when it comes to Sponsorship applications.  Please consider these before submitting your application.

Sponsorship applications RACQ will consider

To gain RACQ approval, we’d prefer if your sponsorship application incorporates the following elements:

• The event, program or activity is based in Queensland.
• The proposal is for a genuine not-for-profit program or activity that provides a service or other benefit for the community, on either a local or state basis.
• RACQ members and their families are among the current or potential beneficiaries of the sponsored activity.
• The proposed sponsorship arrangement aligns with RACQ’s advocacy and business objectives and values.
• The sponsorship offers the RACQ brand, and its products and services, a high degree of visibility within the local or wider community, plus other measurable benefits such as positive media coverage.
• The sponsored event, program or activity is either a proven proposition in terms of its merit or ability to deliver community and sponsor benefits, or is supported by a sound business case demonstrating its potential to deliver such benefits.

Even if your application meets most or all of the above criteria, it may not be approved due to budget or other constraints.

RACQ is a state-wide organisation. Its portfolio of sponsorships focussing on south-east Queensland is currently at capacity. For this reason, sponsorship opportunities that offer exposure in other regions of Queensland will be given priority until further notice.

Sponsorship applications RACQ won’t consider

RACQ will not support the following:

• Organisations that cannot provide satisfactory details of the service delivery, financial or other relevant benefits of their activities.
• Party political organisations or activities.
• Religious organisations or activities, except where they involve the provision of recognised community welfare services.
• Any activity involving or promoting unsafe practices or breaches of accepted community standards.
• Organisations or activities that are considered discriminatory against any section of the community.
• Events, programs or activities where the involvement of another sponsor would be contrary to, or in direct competition with, RACQ’s reputation, advocacy activities or commercial interests.
• Events, programs or activities that do not provide measurable outcomes.
• Sports teams and activities.
• Programs and events that promote the use of cigarettes and alcohol or are jointly sponsored by manufacturers of such products.

RACQ receives many requests for support from community, charitable, corporate and other groups throughout Queensland each year.

Applicants must appreciate that due to the sheer volume of proposals received, along with RACQ’s current commitments to long-term sponsorships, not all proposals will be successful.

RACQ recognises that requests for support come with a variety of expectations ranging from requests for merchandise, gifts or in-kind support, through to high-level financial investment partnerships.

Given the variation in requests for support, RACQ has two application processes:

1. For requests of sponsorship (prize donations, financial or in-kind support) worth less than $1000.
2. For requests worth $1000 and above.

Requests for sponsorship (prize donations, financial or in-kind support) worth less than $1000

Step One
Ensure your request falls into one of RACQ’s sponsorship categories and also meets the sponsorship criteria.

Step Two
Complete the Sponsorship Application Form for requests worth less than $1000.

NB: All requests for sponsorship under $1000 must be received at least two (2) months prior to the date of the event or start of an initiative. This ensures that RACQ has time to assess the proposal and allows for maximum exposure in the lead up to the proposed activity.

Requests for sponsorship of $1000 and above

Step One
Ensure your request falls into one of RACQ’s sponsorship categories and also meets the sponsorship criteria.

   
Step Two
All requests for sponsorships worth more than $1000 are to be submitted in writing, either though providing a comprehensive sponsorship proposal or completing the Sponsorship Application Form.

NB: RACQ’s sponsorship portfolio (for sponsorships worth more than $1000) is confirmed at the start of each calendar year. Therefore, all applications for sponsorships worth more than $1000 should be submitted by 1 October the year prior.

However, RACQ does on occasion make exceptions for outstanding opportunities. To maximise the opportunity of inclusion in RACQ’s sponsorship portfolio, requests for sponsorship must be received at least three months prior to the start of an initiative. Requests with less then three months lead-time will not be considered.

Submitting a sponsorship proposal

If you choose to provide a sponsorship proposal, rather than submitting an online application form, the following information must be included:

1. Date(s) of proposed event / campaign
2. Company or organisation name
3. Contact details (including name, address, phone, fax, email address and web address
4. Event / campaign name
5. Event / campaign goals and/or objectives
6. Event / campaign target market
7. RACQ’s proposed designation (ie naming rights, official sponsor, major sponsor, etc)
8. Sponsorship investment options
9. Benefits RACQ will receive as a sponsor of the event/campaign (ie media exposure, signage and branding opportunities, promotional collateral opportunities, benefits to RACQ members)
10. Event / Campaign Promotional Plan - please be sure to outline:
    a. How the event/campaign will assist RACQ to fulfill its sponsorship aims
    b. Which RACQ services or products align with the event/campaign goals and objectives
    c. If the event/campaign will generate sales and/or promotional opportunities for RACQ services or products
    d. Promotional activity schedule (ie direct mail marketing, media releases, advertising, etc)
11. List of other sponsors and their levels of support to the event/campaign
12. Evaluation measures that are directly related to the specific goals and objectives of the event/program.

Send your completed application to:

Sponsorship and Events Manager
RACQ
PO Box 4
SPRINGWOOD  Qld  4127

Email:  sponsorship@racq.com.au
Fax:  07 3252 5882

All enquiries and applications for sponsorship should be directed to the RACQ Community and Education Manager.

Community and Education Manager
RACQ
PO Box 4
SPRINGWOOD  Qld  4127

Email:  sponsorship@racq.com.au

Phone:  07 3872 8674 
Fax:  07 3252 5882