Drive like your life depends on it on CQ roads

The State’s peak motoring body today launched its ‘Drive like your life depends on it’ campaign, in partnership with Bishopp signs, which targeted head-on collisions on some of Queensland’s high-risk roads.

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RACQ spokesperson  Lauren Ritchie said the Central police region, which included Rockhampton communities, had consistently been the State’s deadliest for road fatalities since 2015.

“It’s an horrific title to hold, and one that’s seen hundreds of people, their families and communities ripped apart by road deaths in 2020, and the year’s not over yet,” Ms Ritchie said. 

“Many of these deaths can happen when drivers are tired or not paying attention, are distracted or speeding or fail to keep left on high speed roads, resulting in head-on crashes.”

Ms Ritchie said the Club’s campaign, which included 32 billboards donated by Bishopp Signs, asked motorists to ‘Drive like your life depends on it’ and would appear along some of the region’s busiest roads. 

“We want motorists to keep left, check their speed, focus and drive like their life depends on it – because it does,” she said.

 “Christmas is just weeks away and is one of our highest risk times for crashes with so many more Queenslanders travelling by car to be with family.”

 Ms Ritchie said between 2015 and 2019 on the Bruce Highway, between Gympie and Rockhampton, there were 65 head-on crashes which resulted in 20 people’s deaths.

 “Drivers will see 14 of these billboards along that stretch of the Bruce alone, where head-on and run off road crashes are very common,” she said. 

 “You’ll also see them on the Capricorn Highway, the Burnett Highway, on the way to the Gladstone Airport, and in and around Rockhampton.”

Billboard artwork

Location

Drive like your life depends on it

Milman, Bruce Highway

Check your speed

Gracemere, Capricorn Highway

Check your speed

Gracemere, Burnett Highway

Check your speed

Midgee, Bruce Hwy (inbound to Rockhampton)

Keep left

Midgee, Bruce Highway (outbound from Rockhampton)

Drive like your life depends on it

Ironpot, Yeppoon Road (outbound from Yeppoon)

Check your speed

Ironpot, Yeppoon Road (inbound to Yeppoon)

Check your speed

Ironpot, Yeppoon Road (outbound from Yeppoon)

Drive like your life depends on it

Port Curtis, Bruce Highway

Drive like your life depends on it

Rockhampton West, Capricorn Highway

Focus like your life depends on it

Bajool, Bruce Highway (inbound to Rockhampton)

Check your speed

Bajool, Bruce Highway (outbound from Rockhampton)

Keep left

North Boyne River, Bruce Highway

Check your speed

South Boyne River, Bruce Highway

Focus like your life depends on it

Telina, Glenlyon Road

Focus like your life depends on it

Burua, Dawson Highway

Drive like your life depends on it

Rockhampton, East Street

Drive like your life depends on it

Gladstone, Dawson Highway