Emotive campaign targets vehicle technology

RACQ and ANCAP have launched a new safety campaign aimed at educating motorists about how vehicle safety technologies could potentially turn negative crash outcomes into positive ones.

Club spokesperson Lauren Ritchie said the campaign focused on how vehicles fitted with autonomous emergency braking (AEB) and lane support systems (LSS) could potentially save lives.

“The campaign tagline is ‘let’s re-write the ending’, which is exactly what this technology can help do,” Ms Ritchie said.

“The powerful message is brought to life using real-life dashcam footage of two common crash scenarios, near-misses with pedestrians and run-off road crashes.

“Sadly, we know 14 percent of all road fatalities involve pedestrians and 66 percent of all fatalities occur on regional remote roads, but with this technology, serious outcomes can potentially be prevented.”

Ms Ritchie said 71 percent of all new vehicles sold were now fitted with some form of AEB as standard.

“That’s great news if you have a new vehicle, but the reality is, the average Australian is driving a vehicle that’s 10 years old,” she said.

“It’s estimated that just seven percent of the 18 million light passenger vehicles registered on Australian roads are fitted with AEB.”

To check if your vehicle or a vehicle you were considering purchasing was fitted with AEB or LSS, visit this website.