Brisbane motorists slow down for smiley SAM

RACQ has congratulated Brisbane City Council (BCC) on the success of its speed awareness campaign labelled ‘SLOW FOR SAM’.

Speed awareness monitors at locations across the city, known as SAM, show a smiley face when drivers are travelling at or below the speed limit.

Lord Mayor Graham Quirk said BCC data revealed nearly half of all drivers had reduced their speed to below the limit as a result of the campaign.

“This data shows lead-foot motorists are slowing down by an average of eight kilometres per hour within seconds of being alerted to their speed by the signs, and even those travelling under the limit have reduced their speed in response to the flashing signs,” Cr Quirk said.

“Unfortunately, results still show as many as 16 percent of vehicles passing the signs are travelling above the speed limit, however, 45 percent of these motorists reduced their speed to below the limit after they were alerted by our flashing signs.”

RACQ Head of Technical and Safety Policy Steve Spalding said there as never a safe time to speed.

“Speeding is one of the Fatal Five for a reason and travelling over the speed limit is incredibly dangerous whether you’re on a suburban street or a major highway,” Mr Spalding said.

“Initiatives such as SAM, are not only raising awareness of speeding in the community, but saving lives in the process.”