From waste to workwear
Recycled workwear brand retools amid coronavirus pandemic.
Brisbane workwear brand BeauTex Designs was forced to adapt during the coronavirus (COVID-19) pandemic after it lost its international customer base.
Known for creating workwear made from recycled plastic water bottles and rubber, the brand pivoted to supply workwear to essential workers such as doctors, nurses and delivery people.
BeauTex founder and director Brooke Jones said the company was on a “quest” to find better manufacturing practices amid the crisis.
“We’re proud to be able to offer our services to businesses banding together and supporting one another during this unprecedented time,” Ms Jones said.
“Initially, we thought we would be working within specific industries to better their footprint, but this experience has opened our eyes to the possibilities of working with a wider range of trades.”
Ms Jones said BeauTex Designs manufacturing practices addressed, waste, landfill, sustainability and plastic issues globally.
“We’re not only keeping discarded plastic bottles out of the ocean and landfill, but we have also gone plastic-free in our packaging with the first shoes ever packaged in recycled cement bags handmade in Cambodia,” Ms Jones said.
“I’m pleased to be able to shine a positive light on manufacturing in third world countries.”
- FUN FACT: Each BeauTex Designs shoe is constructed from eco-fabric made from 12 recycled plastic water bottles and the soles made from repurposed rubber.
The retooling towards helping essential workers comes after the Queensland Government put a call out for manufacturers, suppliers and producers to retool and transition to the production of essential health care and supplies during the COVID-19 pandemic.
“This is the time to think laterally and broadly about how you and your business can adapt and contribute to our state’s COVID-19 coronavirus response,” Treasurer and Minister for Infrastructure and Planning Cameron Dick said.
“You might think it’s a long shot but innovation is critical right now.”
If you believe your business can help, the Queensland Government has created a short online form, available at qld.gov.au/qld-supplies to connect manufacturers with any new suppliers, producers and networks they may need.