Motorcycle sales in decline

Australian motorcycle sales continue a downward spiral into 2020.

Australia’s motorcycle market has struggled in the first three months of 2020 with only 17,977 motorcycles, ATVs and scooters sold. 

During the same three-month period in 2019 more than 18,438 motorcycles were sold. 

Federal Chamber of Automotive Industries (FCAI) Chief Executive Tony Weber said the sales represented a 2.5% decline in the market.

“The first three months of 2020 have seen many issues unfolding in the Australian market, with floods, drought, bushfires, and more recently the coronavirus pandemic,” Mr Weber said. 

“The market has been remarkably resilient given the circumstances.”

The decline in sales follows a down year in 2019, with the motorcycle industry recording a 6.1% drop in total sales for the calendar year. 

Overall, 81,199 motorcycles (including ATVs and SSVs) were sold in 2019, down from 95,044 in 2018.

In terms of market composition in 2019, off-road bikes retained their status as the most popular category accounting for 38.5% of the market share.
Road bikes came in a close second and accounted for 35.8% of the share, while ATV/SSVs accounted for 20.1% of total sales.

Scooters were the only segment to record growth and increased their total sales by 15.9%, accounting for more than 5.6% of the overall market (up from 4.6% in 2018).

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Among individual brands, Honda took out the top position with 20,819 sales (23.3% market share), followed by Yamaha with 19,945 sales (22.4% market share) and Kawasaki in third with 8962 sales (10% market share).

KTM (7670 sales and 8.6% market share) and Suzuki (6934 sales and 7.8% market share) rounded out the top five.

For road bikes, Harley-Davidson finished in first position ahead of Honda and Yamaha. Husqvarna and KTM were also top performers and increased their sales by 24.2% and 18.3%, despite the whole segment having sales reduced by 11.9% on 2018.

In the off-road segment, Yamaha was the highest seller, followed by Honda and KTM. The segment as a whole fell by 1.6% on its 2018 results, but Honda, Husqvarna and Kawasaki managed to record an increase in off-road sales.

The ATV/SSV segment also showed a decline of 8.5% for the year. Polaris, Honda and Yamaha took out the top three sales results for the segment, but Kawasaki was the only brand to post an increase in overall sales for the year.

Scooters remained the only segment to show increases across the board with Honda, the leader, followed by Suzuki and Vespa. BMW and Yamaha also recorded increased sales in this segment.

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