North Straddie no longer Queensland's best kept secret

New data reveals more people are travelling to Minjerribah (North Stradbroke Island) for a holiday.

More people are discovering Minjerribah, also known as North Stradbroke Island, with the latest visitor research showing annual tourism numbers have grown by more than 5%.

Tourism Industry Development Minister Kate Jones said about 375,000 people visited the island in 2018, up from an estimated 350,000 people in 2017, revealing growing awareness of the island as an eco-tourism destination.
“This is one of the most beautiful places in the world – that’s why tourism makes sense for North Straddie,” Ms Jones said.
“We’re investing in new attractions and programs to make sure these numbers continue to grow in the future.”

Ms Jones said the University of Queensland (UQ) research showed that 79% of visitors visited Minjerribah more than once.

Visitors also spent more, with the median spend up 20% to $120 per day for day trippers and up 10% to $172 per day for overnight visitors.

“Families remain the island’s biggest market, with more than 48% of visitors identifying as ‘full-nesters’,” Ms Jones said.

“The main reasons they come is to visit the beach, view wildlife and hit the waves for a surf or a swim.”

Quandamooka Yoolooburrabee Aboriginal Corporation CEO Cameron Costello said Minjerribah has world heritage values and visitors respect its environment and culture.

“As we move into this new era of sustainable tourism, we will get the balance right between protecting our environment and culture and creating a strong economy,” Mr Costello said.

“The Quandamooka people, as Traditional Owners, are committed to working with business, government and the community to get this balance right.”