Spot the Gruffalo at the Ginger Factory

New augmented reality app brings beloved children’s book to life on the Sunshine Coast

The Ginger Factory, Yandina, is one of just four locations in Australia bringing Julia Donaldson’s book The Gruffalo to life through augmented reality.  

From 16 September visitors to the Ginger Factory can download the free Gruffalo Spotter 2 augmented reality app to journey through winding paths, gardens and rainforest to spot favourite characters.

The tale of The Gruffalo follows a mouse who cleverly thwarts danger on a walk through a forest using an imaginary monster who turns out to be real.

Ginger Factory Tourism Manager Brenda Bailey said children would love exploring the Gruffalo’s world during the September school holidays.

“As one of the most popular attractions on the coast, we’re excited to bring this incredible free experience to visitors at the Ginger Factory,” Ms Bailey said.

“Kids and their families are going to have a blast as they follow the Gruffalo Trail through our rainforest and watch the characters come to life on their phone screen.  

“There will also be daily photo opportunities with our resident Gruffalo costume character.”

<Girl and boy with the Gruffalo in the forest

Families can walk the Gruffalo Trail in search of Gruffalo markers which, when combined with the app, are packed with facts about forest animals and fun activities.

Mixing animated characters with the real-world environment, the app encourages children to explore their environment and enjoy the rainforest, just like the mouse in the book.

Entry to the Ginger Factory is free and the Gruffalo Trail will be available until September 2021.

The Gruffalo Spotter 2 app is free to download from the Apple app store and Google Play.