Visitors in love with Ipswich

Day-trippers drive spike in visitor numbers.

Tourism operators in Ipswich are looking forward to emerging from the impact of the coronavirus (COVID-19) and regaining the huge momentum established in 2019.

The latest national and international visitor data released in April showed an increase of 29% compared with 2018.

That equated to about $290 million injected into the Ipswich economy, a jump of 12.1% on the previous year.

Ipswich tourism

Ipswich City Council Mayor Teresa Harding said the numbers reflected the city’s economic evolution and potential.

“Ipswich is an interesting and attractive city and has so much to offer day-trip and overnight visitors,” Cr Harding said.

“But of course, the focus now is on the extraordinary COVID-19 situation we and the world are facing.”

Ipswich fact file

There is confidence that once the domestic and New Zealand markets are fully re-opened, Ipswich will continue to show above-average growth. 

“A big part of that is planning and preparing for our city’s economic recovery, something that we have set up a special working group in council for,” Cr Harding said.

“The Human Social and Economic Recovery Sub Working Group is assessing and making recommendations to council on a range of short, medium and longer-term initiatives to generate the most speedy and sustainable recovery for the city.

Ipswich tourism

“A big part of that will be to renew the momentum we had achieved over the past few years in attracting more and more visitors to the region every year.”

The visitor survey showed the day-trip market continued to drive numbers with a 39.8% increase, or 1.66 million visitors, in 2019 which generated $139 million for the region’s economy.

International visitors also increased by 5%, while domestic overnight visitors were slightly down year-on-year by 1.8%.

Ipswich tourism