Porsche rental service revs up

Drive

Porsche Australia introduces a new rental program that’s sure to turn your neighbours green with envy.

A Porsche rental service is being trialled in Melbourne.

Owning a Porsche might well be out of reach for many Australians due to the brand’s sky-high pricing, but a new program offering short-term vehicle loans from the local arm of the famed Stuttgart sports car maker brings the dream within reach. 

Porsche Cars Australia has launched a premium car rental service, Porsche Drive Rental, which will let Australians access selected Porsche models for short-term use. 

A statement from the company said local introduction of the long-established Porsche Drive Rental service program is ideal for people who want casual access to a Porsche sports car or the chance to experience their dream ride.

Porsche Drive Rental is part of Porsche’s growing list of mobility services and is already an established and popular option in Germany, where it commenced in 2014, and is available across a total of 60 locations in Europe, North America and Japan, the statement said. 

Porsche Australia said Porsche Drive Rental was making its Australian introduction in Melbourne to meet changing customer preferences and the trend towards user choices that were digital, flexible and individual. 

“Porsche Drive Rental is the latest example of us introducing innovative products to the Australian market,” Managing Director & CEO of Porsche Cars Australia Daniel Schmollinger said.

"This pilot program in Melbourne will give us tremendous insights into how we evolve this offering in Australia in future years.”

Most expensive vehicles

Porsche has one of Australia’s most expensive vehicle ranges, with just a single model variant, the entry-level Macan SUV ($84,800), priced below $100,000.

The brand’s most expensive model, the 911 Carrera Turbo S Cabriolet costs more than a half-million dollars, plus taxes and on-road costs. 

Despite this, the brand managed to sell almost 4500 vehicles in Australia last year, an increase of 4.4% on its 202 sales and well ahead of premium sports car rivals including Aston Martin (140), Bentley (219), Ferrari (194), Jaguar 1222, Lamborghini (131), Maserati (560) and McLaren (88).   

The program’s Australian launch will offer access to several exclusive, latest-model Porsche sports cars, including the 911 Carrera 4S (from $279,600 MRLP), 718 Boxster S (from $139,600 MRLP) and all-electric Taycan 4S (from $190,400 MRLP).

Program customers can schedule their preferred model online.

Once a profile is established, customers can choose their rental period and their preferred model. 

Booking options

Bookings are available for a day, weekend or week, with online bookings now available for the initial six-month pilot program, with collection via Porsche Centre Melbourne. 

A spokesperson said the Porsche Australia would be looking closely at the success of the initial six-month trial with a view to expanding it to Queensland and other states, depending on the success of the Melbourne trial.

“At the moment it's a six-month pilot in Melbourne, so that we can learn how it works in this market,” the spokesperson said.

“We have lots of info on what works overseas, and this is the chance to see how it works here.”

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Things to note

The information in this article has been prepared for general information purposes only and is not intended as legal advice or specific advice to any particular person. Any advice contained in the document is general advice, not intended as legal advice or professional advice and does not take into account any person’s particular circumstances. Before acting on anything based on this advice you should consider its appropriateness to you, having regard to your objectives and needs.