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Toyota Prius (2010)

by Barry Green,reviewed April 2010

A FEBRUARY RECALL by Toyota Australia of its current model Prius hybrid is likely to impact on a vehicle struggling to win the hearts and prise open the wallets of Queenslanders.
The recall, which entails a change to the anti-lock braking (ABS) program of the vehicle's electronic control unit, was made in response to reports of inconsistent brake feel in certain road conditions when the ABS was activated.

Last year, just 348 second and third generation Prius (mostly non-private sales) were sold in Queensland compared with nearly 8000 Toyota Corollas, 7000 Mazda3s and more than 5000 Mitsubishi Lancers. While much better equipped, the third generation base model is $2500 dearer ($39,900) and the higher-spec I-Tech $6500 more ($52,000) than the second gen.

At the press of a button, there’s a choice of three driving modes: EV (electric, good for 2 km), ECO (where throttle mapping prioritises fuel economy and the airconditioning is regulated) and PWR (which, as the name suggests, delivers a power boost).

There’s no doubting Prius has ‘the smarts’ technologically and standout environment credentials but, sadly, against the best of best conventional mid-size cars, the petrol-electric hybrid is only average on ride, handling, braking, comfort, space, practicality and ergonomics. And performance – while improved, thanks to a larger 1.8-litre petrol engine and upgraded electric motor – is still short of the asking money.
Toyota Prius 2010


Innovation, environmental credentials


Average on-road performance, space-saver spare

Key features

Three alternative driving modes, head-up information display, tilt/reach steering, cruise control, trip computer, climate control, immobiliser


Front seatbelt pretensioners, anti-lock brakes, electronic brake distribution, brake assist, traction control, electronic stability control and dual front, side, curtain and driver’s knee airbags

Car Details

Vehicle make Toyota
Vehicle model Prius
Vehicle type Small Over $35,000
Year 2010
Price when new $39,900 MLP
Current price range $ - $
ANCAP crash rating
5 out of 5 stars

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Approved Repairers

Our expert team of approved repairers can perform general and specialist repairs, including auto-electrical, air-conditioning, radiator repairs and automatic transmissions.

Engine 1.8-litre, in-line, double overhead cam, 16-valve, 4-cyl. and permanent-magnet electric motor
Max power 100 kW @ 6000 rpm (combined output)
Max torque 143 kW @ 4725 rpm (combined)
Acceleration to 100 km/h 11.2 sec (as tested)
Braking from 80 km/h 23.9 m (as tested)
Economy ADR 3.9 litres/100 km – but 5.6 as tested
Emissions rating
5 out of 5 stars

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This review is based on road testing conducted by The Road Ahead. Further vehicle reviews, in-depth comparisons and coverage of consumer motoring issues can be found in the Club's magazine. Prices listed were current at the time of review and are manufacturers list prices and do not include statutory and delivery charges. Prices can vary from time to time and dealer to dealer.