3500 people will die on the road today

RACQ joins the FIA's international campaign for road safety.

RACQ has joined a star-studded global road safety campaign to reduce the number of people killed on roads around the world. 

Named after the number of people who lose their lives each day through preventable road crashes, the Federation Internationale de l’Automobile’s (FIA) #3500LIVES campaign, urges road users to take personal responsibility by adhering to 12 Golden Rules for safety.

The FIA identified road crashes as the number one cause of death of 15 to 29-year-olds around the world. In 2018, 45 young Queenslanders aged 17-24 were killed in road crashes. 

RACQ Head of Technical and Safety Policy Steve Spalding said simple changes to motorist behaviour can save lives. 

“3500 people dying on the road each day is too many,” Mr Spalding said.

“Simple behaviours such as obeying the speed limit, using a child restraint, switching on the ‘do not disturb while driving’ function on your phone and never texting while driving should be standard and will go a long way to reducing the death toll in Queensland and around the world.”

The campaign will include 36 billboards around south-east Queensland and feature celebrities such as singer-songwriter Pharrell Williams (right), tennis star Rafael Nadal and Formula One driver Fernando Alonso urging people to take precautions when they drive, from not texting while driving to slowing down around children.

In 2018 the #3500LIVES advertisements were translated in to 32 languages and displayed in 79 countries and were viewed an estimated three billion times.

For more about the #3500LIVES campaign visit fia.com/3500LIVES. 

#3500 Golden Rules

  • Slow down for kids.
  • Obey the speed limit.
  • Use a child safety seat.
  • Check your tyres.
  • Buckle up.
  • Don’t text and drive.
  • Never drink and drive.
  • Always pay attention.
  • Stay bright.
  • Wear a helmet when on a motorbike or bike.
  • Stop when you’re tired.
  • Check your vision.