Brisbane Heat stars team up with lifesavers for beach safety

New summer campaign targets young men.

Surf Life Saving Queensland (SLSQ) is focused on raising beach safety awareness among young men following a rise in beach drownings among that demographic.

SLSQ’s 2021 Coast Safe Report revealed Queensland suffered its second worst year of coastal drownings since recording began, with 20 people losing their lives on beaches in 2020/21.

This was double the number from 2019/20 and 75% were men aged between 20 and 49.

The report said the majority of the drowning deaths were at unpatrolled locations and/or outside designated patrol hours.

In response to the rising figure, SLSQ has teamed with Brisbane Heat cricketers to increase beach safety awareness in young men.

Heat players will star in SLSQ’s new summer safety campaign to deliver the key message to young men this summer: “She’ll be right won’t save your life. It’s the risks you don’t take that make you safer.”

SLSQ will promote surf safety awareness and fund-raise at select Brisbane Heat home games.

SLSQ CEO Dave Whimpey said the partnership was a perfect match.

“We have noticed a trend in young men undertaking risky behaviour on our beaches, which sadly has resulted in drownings on our Queensland coastline,” Mr Whimpey said.

“Men have been swimming at very remote locations, swimming at night and also after consuming alcohol.

“Who better to talk to young men about the risks associated than their cricketing idols.

“Cricket and the beach go hand-in-hand and we look forward to working with the Brisbane Heat on this campaign.”

Beach safety tips

  • Always swim at patrolled beaches and only between the red and yellow flags.
  • Observe the safety signs.
  • Do not enter the water if you are under the influence of alcohol or drugs. 
  • If you are unsure about the conditions, ask a lifesaver or lifeguard before entering the water.
  • Swim with a friend where possible.
  • If you find yourself in trouble, put your hand up for help.
  • Always supervise young children in and around the water.