Mazda celebrates 60th birthday with new product
Happy birthday Mazda!
With the first Mazda vehicle sold in Western Australia in 1959, 2019 marks 60 years in Australia for the company. A reason for corporate celebrations, though 2019 has given Mazda, like the rest of the industry, less joy.
Locally, total new vehicle sales have fallen for close to two years now and current ‘softer’ economic conditions have been challenging with record low interest rates, a weaker housing market and lower consumer confidence. Despite the doom and gloom and lower sales volumes, Mazda has had a solid year with a year to date (as at October) market share of 9.6 percent, second only to Toyota.
New and updated models through 2019 included the all-new Mazda3, a new Boss variant of the current BT-50 ute, updated CX-8, evolutionary improvement of the Mazda6 including availability of the 2.5-litre turbo SkyActiv engine and a 30th Anniversary Edition MX-5 sporting Racing Orange warpaint. Car awards collected by the company included Australia’s Best Cars Best Family Wagon for the CX-8.
Mazda Australia has again ranked highly in J D Power surveys, with 2019 number one rankings for sales satisfaction and customer service satisfaction.
2020 will kick off with the Mazda Corporation notching up its 100th birthday. Expect to see a range of new products locally from Mazda in their centenary year. And kicking off the slew of newcomers is the latest version of the Mazda2, one of the most popular nameplates in the Light car class since the nameplate first launched. The latest version goes on sale in December 2019.
Details and pricing for the forthcoming all new CX-30, an SUV that shares the all-new Mazda3’s DNA and dimensionally sits between the small CX-3 and medium-sized CX-5, have also been released.
Company executives were staying tight lipped about the likely release timing for the new BT-50 ute, a joint development with Isuzu, rather than Ford like the current model.
Don’t expect to see it before the back end of 2020 at the earliest, was the closest we could get to an answer.
Also expect further news in 2020 on Mazda Assured, a guaranteed future value program.
Mazda’s move to greater sustainability will see them take a multi-solution approach to maximise fuel efficiency for cleaner emissions under real world conditions. The next step down that road will be an EV, the MX-30.
It will have the familiar Kodo design and Mazda driving dynamics, and even use sustainable materials including cork in its construction.