Queenslanders urged to think local when buying food

Back the #eatqld campaign and support our primary producers.

We are spoiled for choice when it comes to locally produced food.

Queensland has the largest diversity of local produce compared with any other state or territory in Australia.

Queensland Farmers Federation CEO Georgina Davis said buying local produce not only ensured that food was of the highest quality it also supported the state’s primary producers.

“I would encourage all consumers when they go to supermarkets to have a look at where the food comes from and actually understand its origins, not just where it was packed but actually where it was produced,” Dr Davis said.

“To identify individual Queensland produce, more and more farmers are labelling their produce.

“You actually see the name of the farm on the carton of blueberries or whatever else.”

The QFF is an advocate of the State Department of Agriculture and Fisheries’ #eatqld campaign which encourages Queenslanders to buy locally.

Dr Davis said apart from the guaranteed high quality, consumers had the opportunity to learn more about the origins of their food if they bought locally.

“Most of those farms have a website so you can very easily work out where those berries have been picked or where the livestock has been reared,” she said.

“Really just taste the difference because very often there is a notable quality difference if you buy fresh and buy local.”

Many farmers are now venturing into agritourism and welcoming visitors to tour farms, use them for special events or enjoy longer-term stays.

This not only opens new income streams for farmers but gives visitors the opportunity to learn more about how their food was produced and developed a valuable line of communication.

“It provides an opportunity for farmers to talk directly to the consumers and for the consumers to give them direct feedback on their preferences what they like what they don't like,” Dr Davis said.

“That's really useful, particularly for those farmers who want to market directly to consumers and cut out the middlemen.

“We're seeing more and more different models of doing that from on-farm shops through to very sophisticated online processes where people can order their produce and then pick it up or have it delivered straight to their home by the farmer.”