Whitsundays unveils new tourism campaign
Competition for locals to help region get back on its feet.
In an effort to rebuild the local tourism industry after the devastating effects of the coronavirus (COVID-19) pandemic, Tourism Whitsundays and the Whitsunday Regional Council have launched the “Let’s Get Together” campaign.
The campaign, which entices locals to get their friends and family to plan a trip to the region, is a photo competition where locals must capture a place where they would love to spend time with friends and family once COVID-19 travel restrictions allow.
The campaign will run for eight weeks and locals will be able to enter using the hashtags #lovewhitsundays and #ourwhitsundays.
Photos will be open to a public vote on the Visit Whitsundays Facebook page and shortlisted entries will be judged by a panel of experts to determine the winners.
- Whitsunday Holiday Rentals Holiday Home for up to eight people, valued at $4000.
- Whitsunday Vacations Holiday Home High Tide for up to eight people, valued at $3750.
- Cruise Whitsundays Reefsleep experience for up to four people, valued at $3180.
Tourism Whitsundays Chief Executive Officer Tash Wheeler said this campaign would allow locals to showcase the beauty of the region they called home.
“We’ve had a long couple of months in isolation, now with some of the restrictions starting to ease slowly, locals will be able to again take full advantage of the beauty of our backyard,” Ms Wheeler said.
“We hope to capitalise on that through this competition.
“This has been a very uncertain time in all our lives, not knowing how long it will be before we can again see our loved ones has been a source of angst for many. We hope this competition will encourage reconnection.”
Ms Wheeler said the “visiting friends and relatives” (VFR) market was a key driver of tourism to the region.
“Research has shown the VFR market is an essential market for the Whitsundays and one that we believe will be eager to travel post-COVID-19 as more restrictions are eased,” she said.
Whitsunday Regional Council Mayor Andrew Willcox urged the community to grab the opportunity to play a role in promoting the amazing beauty of the Whitsundays.
“Our region is the heart of fun in the sun, boasting cracker barramundi fishing at Lake Proserpine, beautiful swimming beaches in Bowen, real Aussie outback and pit pony experiences at Collinsville and, of course, the lagoon, revitalised foreshore and the 74 beautiful Whitsunday Islands off Airlie Beach,” Cr Wilcox said.
“We might be small on land size, population and marketing funding, but the Whitsundays boasts one of the most beautiful and diverse environments in the world, and with no new COVID-19 cases reported in over a month, we are also one of the safest.
“Whitsundays residents are proud and resilient people and this campaign gives them the chance to show off their passion for the region and help kick start our economy.”
For more information and to read the full terms and conditions of the “Let’s Get Together” competition, click here.