Australians ready to travel again

Survey reveals that most Australians are keen to get back out and travel.

More than half of all Australians plan to travel domestically and more than a quarter internationally in 2020, a new survey has revealed.

The research conducted by tech company Toluna found of the 52% of Australians who planned to travel in 2020, the key motivator for most (79%) was to support local tourism, with 59% hoping to take advantage of anticipated travel deals.

In what is sure to be a boost to the local tourism industry, Queensland was selected as the top travel destination for travellers with 40% looking to visit the Sunshine State this year, followed by New South Wales.

Queensland tourism

Caption: Queensland was selected as the top holiday destination for travellers. 

Internationally, New Zealand was the most popular destination with 27% likely to book a trip in the next 6–12 months.

Outside of New Zealand, 33% said they would only travel internationally after a COVID-19 vaccine was made available.

Half of the respondents also indicated that they were forced to cancel international travel plans due to COVID-19 and would holiday in Australia instead.

Business Director Toluna Australia & New Zealand, Stephen Walker, said domestic travel was back on the agenda for most Australians. 

“The COVID-19 pandemic has hit Australia’s tourism industry hard, with many tourism operators, hotels and key destinations left wondering what the next 12 months might look like,” Mr Walker said.

“But our research shows a strong appetite for domestic travel, which will hopefully help to sustain the tourism industry as well as support local related businesses such as restaurants and bars, while international borders remain closed.”


The study, which analysed the responses of 1025 Australians, also revealed that 70% would cancel their travel plans if a second wave of coronavirus hit Australia and 56% would cancel their travel plans if their destination reported a high number of cases.

Plane travel also remained a serious concern with most travellers wanting stricter hygiene measures in place on flights such as mandatory face masks (65%), temperature checks (73%) and spaced seating (68%).

Quarantine was also found to be a barrier to many with 56% reporting they would cancel plans if their destination imposed a 14-day quarantine, and 44% said they would cancel travel if they were forced to quarantine upon returning to their home state.

holiday makers wearing masks

“Our research shows that COVID-19 remains a very real concern for Australians, and travellers expect strict hygiene protocols to be adhered to,” Mr Walker said.

“We would encourage airline carriers, hotels, and any businesses in the travel industry to really drive home that safety messaging and to ensure guests you are doing everything you can to keep them safe and follow Government health guidelines.”

Of those not intending to travel, 73% said they didn’t feel it was safe to travel domestically and 54% said their travel plans were put on hold due to financial insecurity.

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