The first time most men receive flowers is at their funeral.
This Queensland Road Safety Week, we want to change that. RACQ’s Blooms for Blokes campaign invites you to reach out to the important males in your life and give them a flower while they’re still alive. Tell them how much you’d miss them if they didn’t make it home from their drive.
Let’s motivate men to be safe on our roads.
Over the past five years, more than three times as many males were killed on Queensland roads compared with females*
The first time most men receive flowers is at their funeral.
Over the past 5 years 1,110 men died on Queensland roads. That's more than triple the number of women.*
Tell a male in your life how much you'd miss them if they didn't make it home.
Motivate men to be safe on our roads.
Send your bloke a message
Help us spark a conversation about road safety and increase the awareness of the disproportionate number of males dying on Queensland roads.
Reach out to a male in your life and tell them how much you’d miss them if they didn’t make it home from their drive.
“I’d really, really miss you…”
The statistics
The Fatal Five continue to account for the majority of deaths on our roads – that’s speeding, driving fatigued, drink and drug driving, distracted driving and not wearing a seatbelt.
If we could get drivers to make a commitment to stick to the most basic road rules, we would go a very long way in reducing our heartbreaking road toll.
Queensland Road Safety Week 2025
This Queensland Road Safety Week 2025, we brought Blooms for Blokes to Toowoomba Grand Central Shopping Centre, inviting the community to take a bloom and pass it on to a man in their life. Each bloom carried a simple but powerful message, a reminder of just how much they would be missed if they didn’t make it home safely.
In total, we handed out 1,075 flowers, representing the number of men who lost their lives on Queensland roads over a five-year period, sparking important conversations about road safety and the impact of loss.
Road safety articles
Things to note
*Department of Transport and Main Roads data from 1 January 2020 – 31 December 2025.
This data was sourced from the Department of Transport and Main Roads, Queensland, and includes the annual number of road crash fatalities recorded between 2020 and 2024, by gender and contributing factors. This includes averages for the number of male and female road users killed in crashes per year in Queensland, based on the contributing factors involved in the crashes.