Kia targets Tesla with EV5 medium SUV

EVs

Kia’s latest battery-electric model, the EV5 medium SUV, is its first to be manufactured in China.

Kia EV5 front view.

Kia appears to have embraced the ‘if you can’t beat ‘em, join ’em’ ethos with its new battery-electric EV5 medium SUV, which launches next month, as the Korean carmaker’s first Chinese-sourced EV.

Described by Kia as a fully electric medium SUV “designed to designed to meet the needs of families, individuals and fleet customers”, the EV5 will directly target the market-leading Tesla Model Y when it launches in late June.

It’s the first right-hand drive product supplied by the Kia factory in China (Yancheng city, Jiangsu province), which the company says eliminates competition with Europe for supply.

Pricing for the new medium SUV has not yet been announced but some media outlets have speculated that it will be positioned to closely rival and perhaps even undercut the Tesla Model Y, the base model of which starts at $55,900 (MRLP).

The EV5 is built on a dedicated EV platform called N3 eK which is different to the E-GMP platform used on Kia’s existing EV6 and EV9 models.

Kia EV5 rear view.

The EV5 also utilises a high-efficiency lithium iron phosphate (LFP) battery, instead of the lithium-ion batteries used in the brand’s other EVs.

LFP batteries are designed to provide a higher power density than lithium-ion batteries, which makes them better suited for high-drain applications such as electric vehicles.

Both 64kWh standard and 88kWh long-range batteries with front-wheel drive (single motor) and all-wheel drive (dual motor) drivetrains will be offered in the EV5 range, with specifics of which batteries and drivetrains will be offered which variant to be announced closer to launch.

Kia has confirmed, however, that the EV5 will be available in Air and Earth trims from launch, with the top-spec GT-Line arriving in the fourth quarter.

“Kia Australia is confident the EV5 will suit the needs of many new car buyers who now, more than ever, are considering the move into a full battery electric vehicle,” said Kia Australia’s Chief Executive Office Damien Meredith.

Kia EV5 boot space.

“Sourcing Australia’s stock from the China factory allows us to launch earlier and secure supply of up to 850 per month which is needed to target mainstream appeal.”

This statement indicates that Kia appears to have ambitious volume targets for its latest EV model with the current model EV6 and EV9 selling only about 180 units per month, versus the Tesla Model Y’s average of about 2,000 per month.

The carmaker says all EV5 variants have benefitted from the company’s now well-established local ride and handling tuning, designed to ensure its imported vehicles are optimised for Australian roads and conditions.

In addition to tuning of steering and suspension, the program also includes calibration of the EV5’s Advanced Driver Assistance Systems (ADAS), to ensure it is fit for Australian roads and traffic conditions.

Kia says the EV5 will come with a full suite of advanced active and passive safety features targeting a five-star ANCAP safety rating, along with a raft of comfort and convenience features. Full details have not yet been released but included in the EV5’s features list will be Kia’s Connected Car Navigation Cockpit (ccNC) and over the air update capability.

Let us do the work finding your next new car

Related topics

  • The information in this article has been prepared for general information purposes only and is not intended as legal advice or specific advice to any particular person. Any advice contained in the document is general advice, not intended as legal advice or professional advice and does not take into account any person’s particular circumstances. Before acting on anything based on this advice you should consider its appropriateness to you, having regard to your objectives and needs.

    Insurance products (excluding Travel Insurance) are issued by RACQ Insurance Limited ABN 50 009 704 152 (RACQ). Conditions, limits and exclusions apply. This is general advice only and may not be right for you. This information does not take your personal objectives, circumstances or needs into account. Read the PDS and any applicable Supplementary PDS before making a purchase decision on this product. You can also access our Target Market Determinations on this website.

    Banking and loan products issued by Members Banking Group Limited ABN 83 087 651 054 AFSL/Australian credit licence 241195 trading as RACQ Bank. Terms, conditions, fees, charges and lending policies apply. This is general advice only and may not be right for you. This information does not take your personal objectives, circumstances or needs into account. Read the disclosure documents for your selected product or service, including the Financial Services Guide and the Terms and Conditions, and consider if appropriate for you before deciding.

    Except for RACQ Bank, any RACQ entity referred to on this page is not an authorised deposit-taking institution for the purposes of the Banking Act 1959 (Cth). That entity’s obligations do not represent deposits or other liabilities of RACQ Bank. RACQ Bank does not guarantee or otherwise provide assurance in respect of the obligations of that entity, unless noted otherwise.

    RACQ Operations Pty Ltd (ABN 80 009 663 414 AR 000234978) and Members Travel Group Pty Ltd (ABN 45 144 538 803 AR 000432492) are acting as an Authorised Representative of the issuer of the insurance, Tokio Marine & Nichido Fire Insurance Co., Ltd. (ABN 80 000 438 291 AFSL 246 548). Any advice set out above is general in nature only, and does not take into account your objectives, financial situation or needs. Before purchasing any travel products, please consider the RACQ Travel Insurance Product Disclosure Statement (PDS) and the Target Market Determinations (TMDs) that apply to these products. Whilst the PDS outlines the Terms and Conditions of these products, the TMDs outline the intended class of customers that comprise the target market for these travel products. This will allow you to consider which products best suit your objectives, financial situation and needs and consider the products appropriateness to your personal circumstances. TMDs also outline matters involving the distribution and the review of these products. The PDS, Supplementary PDS and TMDs for each travel product can be found here.