Sunshine Coast rated most loved destination in the world


Queensland ranked highly by word-of-mouth recommendations.

Couple walking on to the Beach at Coolum Sunshine Coast
Queensland’s Sunshine Coast has been crowned the “most loved travel destination in the world” by the Tourism Sentiment Index.

The index tracked the sentiment of more than 1.8 billion travellers online to determine how people felt about destinations around the world.

Visit Sunshine Coast CEO Matt Stoeckel said the announcement was incredible as the survey was based on worldwide word-of-mouth sentiment.

“The Tourism Sentiment Index is a measure of a destination’s ability to generate positive word-of-mouth about its tourism offering, and our number one status reflects how well the Sunshine Coast is delivering on its visitor experience,” said Mr Stoeckel.

“It’s a huge endorsement of the Sunshine Coast as a premium tourist destination.

“With international borders set to open, the fact that the Sunshine Coast resonates so strongly overseas highlights the potential we have to regrow our visitor numbers.

“We have been using the last year to emphasise the Sunshine Coast’s nature-based experiences, along with our food, health and wellness assets, and this survey shows that our messages have really struck a chord with potential travellers.”

Other Queensland destinations to make the top 20 list were the Whitsundays, Cairns and Port Douglas.

The top 100 places included Mackay, Gold Coast, Bundaberg, Redlands Coast and the Scenic Rim.

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