Visitors tempted to experience a taste of Bundaberg's culinary tourism scene.
Bundaberg's annual Culinary Campaign has launched, targeting food-loving Australian travellers to entice them to one of the nation's most prolific food bowls and emerging culinary destinations.
Bundaberg Tourism's campaign encourages travellers to sip, swirl and taste their way through the Bundaberg region.
Bundaberg Tourism's CEO Katherine Reid was excited to grow awareness of the region’s premium paddock-to-plate, trawler-to-table and barrel-to-glass tourism ventures.
“Domestic travellers spend an estimated $22 billion on food and drink experiences each year – research shared by Tourism Australia shows that good food and drink is one of the top five most important factors when it comes to choosing a holiday destination,” Ms Reid said.
“Our culinary campaign focused on attracting discerning travellers to the region who are wanting to know where their food and drink comes from and meet the passionate people behind what's on their plates or in their glasses; travellers who want culinary experiences that are real and raw.
“Bundaberg is already famous for our internationally acclaimed home-grown brands and this campaign, in partnership with our tourism and culinary industries, is putting the spotlight on our delicious tourism offering and driving real results for our industry.”
Bundaberg Rum was named Australia's best tourism winery, distillery and brewery for a third year in a row at this year's Australian Tourism Awards and Marketing and Experience Manager Duncan Littler said the region was a great destination for lovers of fine food and drinks.
“We are incredibly lucky that some of Australia's best quality food and finest beverages are produced in the Bundaberg region and that visitors to our region are able to experience these products via a collection of truly world-class tourism experiences,” Mr Littler said.
“We are thrilled to see tourism in the Southern Great Barrier Reef thriving at present with more and more people each year visiting Bundaberg and Bargara's spectacular beaches.
“So, if you love great food, amazing drinks and world-class experiences, then I would really urge you to put a trip to the beautiful Bundaberg region on your bucket list.”
Bundaberg Fruit and Vegetable Growers CEO Bree Grima said the region’s agricultural industry was also a significant tourism drawcard.
“There are many reasons to visit the Bundaberg region, the colourful and flavourful range of fruits, vegetables, herbs and nuts grown in this region are just one of them,” Ms Grima said.
“There are few places in Australia where you can come 365 days per year and see a high-value product in horticulture being planted, grown or harvested but that is the case with Bundaberg and the Wide Bay Burnett region.
“There are few commodities not grown in our region, and we are the largest growing region in Australia for several commodities.”
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