Queenslands top tourism towns recognised

Road Trip

Three of Queensland’s smaller communities are big tourism drawcards.

Roma was named topped tourist town in 2024.
Roma was named 2024 Queensland Top Tourism Town. Photo Tourism and Events Queensland.

The State’s best holiday hotspots and local treasures have been revealed, with Roma, Airlie Beach, and Winton claiming the top gongs.

Presented by the Queensland Tourism Industry Council (QTIC), the annual Top Tourism Town Awards celebrate regional communities that demonstrate a commitment to visitor excellence.

Across three hotly contested award categories, regional destinations were crowned the best in Queensland based on population size.

With a population over 5,000, the outback town of Roma was named the 2024 Queensland Top Tourism Town.

An aerial view of Airlie Beach in the Whitsundays.

An aerial view of Airlie Beach. Photo Tourism and Events Queensland.

For a third consecutive year, Airlie Beach took out the top honours for Queensland Top Small Tourism Town with a population between 1,500 and 5,000.

They may be small, with a population under 1,500, but Winton is mighty in exceeding visitor expectations and took out Queensland Top Tiny Tourism Town for a third year in a row.

Magnetic Island’s Adam Hinks, from Aquascene, was named Queensland’s best tour guide for 2024. The accolade recognises a tour guide who goes above and beyond in providing guests with an outstanding visitor experience.

State winners from the Top Tourism Town Awards and Top Tour Guide Award will go on to represent Queensland at the national awards held later in the year, where they have the chance to be crowned the best in Australia.

Winton's historic Royal Theatre.

Winton's historic Royal Theatre. Photo Tourism and Events Queensland.

Queensland Tourism Industry Council CEO Brett Fraser congratulated the winning communities.

“It takes an entire community to create a wonderful and welcoming guest experience,” Mr Fraser said.

“While attractions may drive visitors to our regional destinations, it is the locals who create unforgettable memories.”

He also praised Top Tour Guide Award winner Adam Hinks and all the finalists.

“We owe much to our state’s tour guides, who captivate audiences and fill guests with a richer appreciation for Queensland,” Mr Fraser said.

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The information in this article has been prepared for general information purposes only and is not intended as legal advice or specific advice to any particular person. Any advice contained in the document is general advice, not intended as legal advice or professional advice and does not take into account any person’s particular circumstances. Before acting on anything based on this advice you should consider its appropriateness to you, having regard to your objectives and needs.