Queenslanders on the hunt for cheaper Easter chocolate
More than half of Queenslanders (57.2%) will be opting to buy less chocolate or looking for cheaper options this Easter, according to new RACQ Bank research.
The new research comes as global cocoa prices experienced a significant 260% increase over the past three years1, leading to a rise in chocolate prices at the checkout.
The findings also revealed one in three parents (38%) typically spend between $50-$100 on Easter each year, and just over half (53.8%) of Queenslanders budget for these expenses.
RACQ Bank Head of Bank Products Danica Allan said the significant price rises, combined with spending behaviour, created the perfect environment for a potential budget blowout.
“While we know Easter is a joyous time for many Queenslanders, it’s important to think about the potential impacts on your household budget,” Ms Allan said.
“Spending can add up quickly, especially with rising chocolate prices, so we urge families to plan ahead and make sure they’re spending within their means.”
RACQ Bank’s statewide survey found almost half of respondents (48.4%) feel financial stress over the Easter holiday period.
Ms Allan emphasised the importance of setting a budget and encouraged families to adopt cost-effective ways of celebrating Easter.
“Having a budget all year round is important, but even more so during holiday periods when your spending is likely to increase,” she said.
“During these times, it’s important to think about your financial wellbeing and opt for cheaper options where you can.
“Setting up an Easter egg hunt rather than buying individual chocolates or organising craft activities are some family-friendly ways to spend Easter without hurting the hip pocket.”
Find out how RACQ Bank can help you and your family reach your savings goals here.
1Appendix 1: The rise in cocoa prices between 2022 and 2025.
Bloomberg, 2025. ICE US – Cocoa Futures. https://www.bloomberg.com/markets/commodities – Data compared 14 July 2022 to 8 April 2025. [Accessed 8 April 2025].
*Survey findings from RACQ Quarterly Consumer Omnibus, FY25 Q4, n=510.
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