Discounts needed to boost toll road patronage

The State’s peak motoring body has revealed which toll roads Brisbane motorists were avoiding and renewed calls for toll operators to offer drivers incentives and bundling options.

Data released by Transurban found while the Gateway, Logan Motorway and Airport Link toll roads were well used, traffic volumes on the Clem 7 and Go Between Bridge had dropped by 3.9 percent and 4.7 percent last quarter, respectively.

RACQ spokesperson Renee Smith said every time a driver opted to use a toll road they weighed up the cost against how much time they would save.

“It’s clear many drivers aren’t seeing the worthiness of these toll roads on the inner-city fringes,” Ms Smith said. 

“The Gateway and Logan motorways generally offer good travel time savings for the distance travelled and are major freight and commuter corridors with limited suitable alternatives routes nearby. However, it appears drivers don’t see the same value for some of the inner-city tolls.”

Ms Smith said toll operators should offer better pricing and incentives to not only boost patronage, but also get drivers using high standard, safer roads. 

“We have high quality toll roads available to help Queenslanders get where they want to go, faster, and it would benefit motorists, the transport network and the broader community if they were being adequately used,” she said.

“Our research shows south east Queensland drivers want incentives like return trip discounts, and off-peak discounts – that’s what’s going to get them off the standard roads and into newer and safer tunnels and toll roads. 

“If we’re not seeing people using the toll roads then they’re not having the desired impact, which is to reduce congestion and offer safer, reliable journeys.”