Ekka strawberry sundae hits the road

Where you can grab the iconic treat during the 10 days of Ekka Online.

Queenslanders will be able to enjoy a much-loved taste of Ekka with five pop-up strawberry sundae stalls at six locations across Brisbane during the 10 Days of Ekka Online from 7-16 August.

A donation from the Queensland Government has enabled the Prince Charles Hospital Foundation’s The Common Good initiative to  sell the iconic Ekka strawberry sundae to raise money for medical research.

Minister for Agricultural Industry Development and Fisheries Mark Furner said take-home ice-cream packs would also be available.

ENJOY THE EKKA'S TRADEMARK TREATS AND ENTERTAINMENT DIGITALLY

You can host your own strawberry sundae moment at your workplace, school or sporting club, or arrange a get-together with friends and family, by purchasing the limited-edition do-it-yourself strawberry sundae pack that contains all the very special ingredients that can only be available at Ekka,” Mr Furner.

“I encourage everyone to grab an Ekka strawberry sundae to support Queensland’s strawberry growers and dairy industry and The Common Good’s 30-year tradition of raising money for medical research that benefits all Queenslanders.”

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The Common Good Chief Executive Officer Michael Hornby said buying an Ekka  strawberry sundae would help to support the Queensland economy as well as medical research.

“The strawberry sundae is its own economy that involves four tonnes of fresh Queensland strawberries, six tonnes of local Lick strawberry ice-cream and three tonnes of vanilla, fridges, freezers, transport, cones, and cream, and some casual jobs,” Mr Hornby said.

“Ironically, funds raised from the sale of Ekka strawberry sundaes will be used to help in the battle against COVID-19, the virus that has changed our world and meant our sundaes will be delivered differently this year.”

A BEHIND-THE-SCENES LOOK AT EKKA STRAWBERRY SUNDAES

Mr Hornby said more than 150,000 people each year enjoyed an Ekka strawberry sundae.

“Having to deliver sundaes differently this year means we have set a target of selling 60,000 sundaes,” Mr Hornby said.

“But selling sundaes is vital to The Prince Charles Hospital Foundation and our researchers’ lifesaving medical research.

“And, of course, it gives people the chance to have that little Ekka treat that signifies hope in what has been a challenging year for all of us.”

Visit Ekka Online for pop-up stall locations or to order DIY Strawberry Sundae packs.