Holden to showcase its heritage in museum displays

Holden history to go on display across the country

Holden has announced its collection of more than 80 production and concept cars will be placed on public display at a variety of locations around Australia following the retirement of the Holden brand at the end of 2020. 

General Motors announced in February 2020 its iconic Australian division would be retired from sales in Australia and New Zealand with its local design and engineering operations also winding down by 2021.  

Holden fans will at least be able to continue seeing some of the brand’s most significant production and concept cars under the terms of this new deal, announced by the Managing Director for GM Australia and New Zealand Marc Ebolo.

Holden Sandman concept car.

Holden Sandman concept panel van.

A statement from GM Australia and New Zealand said the entire collection of more than 80 vehicles and 30 engines would be made available to car museums around the country for public display.
“There has been considerable speculation with regards to what was going to happen to these iconic pieces of automotive heritage and I’m pleased to reveal we are displaying our vehicle collection in Australia,” Mr Ebolo said.   

“The vehicles which make up this multi-million-dollar collection have been loaned to a variety of museums and will go on display in the very near future.  

EFIJY concept car.

Holden Design Director Richard Ferlazzo’s EFIJY concept car.

“This will be the first time the entire collection of Holden production and concept vehicles has been released simultaneously for public viewing.”    

Over the past five years Holden has been working on its substantial heritage collection of cars, engines, manufacturing items, print material, photos and memorabilia with the help of a dedicated group of Holden retirees in Victoria and South Australia.     
The group has worked to preserve and catalogue the collection and tells the story of Holden from its origins in 1859 through to becoming a cornerstone manufacturer of Australian industry and the heyday of when half the vehicles on the nation’s roads wore a Holden badge. 

Hurricane concept car.

Holden's first concept car, the Hurricane from 1969.

“We are planning to launch a Holden Heritage Collection website next year which will provide enthusiasts with information about the collection, as well as details of where to view the vehicles,” Mr Ebolo said. 

A special grouping of iconic Holdens will be exhibited from mid-December at the History Trust of SA’s National Motor Museum in Birdwood, South Australia, the state in which Holden began as a saddlery in 1859.     
The exhibition includes iconic cars such as Holden No. 1 launched by Prime Minister Ben Chifley in 1948 (top photo), Holden’s first concept car the Hurricane from 1969, the 1000,000th EJ Holden, the 4,000,000th VC Commodore, the Coupe 60 concept and former Holden Design Director Richard Ferlazzo’s global masterpiece concept car, EFIJY.