The most 'Instagrammed' road trips

Brush up on your photography skills before hitting the open road.

No matter the location, there’s nothing like hitting the open road and capturing unique photos of your travels.

But some photos have more of an impact on social media than others.

A study by TravelSupermarket into the most frequently used Instagram hashtags has revealed the top 10 most tagged road trip destinations.

1. Route 66, USA

Stretching from Chicago to Santa Monica, the 3900km journey has been featured on many road trip bucket lists and for good reason, with stunning views and more than 1.2 million tags on Instagram.

RACQ Motoring Editor Barry Green covered the iconic American road trip in one day. Read about his journey here.

Route 66 body

2. Great Ocean Road, Australia

Australia might not have taken out the top spot on the list, but it was close with the Great Ocean Road hashtag used more than a million times. The journey has been popular with travellers posting photos of sheer limestone cliffs, dairy farms and the ocean.

great ocean road

3. Ruta, Argentina

 Ruta is Argentina’s longest highway, stretching 4989km and passing through 20 National Parks and 18 major rivers. The road trip was named one of Lonely Planet’s Most Epic Drives and was tagged 732,808 times on Instagram.


4. Blue Ridge Parkway, USA

The 750km journey weaves through North Carolina and Virginia, offering views of the southern and central Appalachians and was tagged 322,849 times. Travellers can also visit Mount Mitchell, the highest mountain peak on the eastern side of the United States.

blue ridge

5. Finger Lakes Highways, USA

Coming in fifth with 241,295 tags is the Finger Lakes highways located in central-west New York. The trip offers scenic lake views and is home to the region’s best wineries.

Finger lakes

6. Valley of Fire Road, USA

Known for its weaving desert roads and 16,188 hectares of Aztec sandstone outcrops, the Nevada road trip has proven popular with Instagram users, being tagged 143,712 times.

Valley of fire

7. Ring Road, Iceland

Completed in 1974, the road trip encircles Iceland and connects travellers to the most populated parts of the country. Also known as Route 1, the journey has grown in popularity and was tagged 104,374 times.

Ring Road

8. Trollstigen, Norway

Trollstigen, otherwise known as the Troll’s Ladder or Troll’s Path is a driver’s dream with twists and turns through 11 hairpin bends as it climbs up to Stigrøra. The road, which is more than 100 years old, is one of Norway’s most-visited attractions and was tagged 55,800 times on Instagram.

RACQ Publishing Journalist Jessica Wilson travelled across Norway on a summer road trip. Read about her journey here. 


9. Icefields Parkway, Canada

The highest road in North America offers travellers plenty of pitstops with waterfalls, glacial lakes and vantage points including the Rockies’ along the way. The road trip was tagged 54,153 times on Instagram.

ice fields parkway

10. Cabot Trail, Canada

Despite coming in at number 10 with 51,562 tags, the Cabot Trail is one of Nova Scotia’s best-known activities. The Canadian road trip offers visitors a fantastic drive along winding roads and past serene lakes.

Cabot trail

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