Tourists are flocking to Queensland

The Sunshine State is breaking record highs in tourist numbers.

Move out of the way New South Wales and step aside Victoria as Queensland is Australia’s new tourist mecca.

International and National Visitor Survey data from Travel and Events Queensland has found Queensland out-performed most Australian states following a record year in both domestic and international visitor growth, expenditure and total visitor numbers.

Tourism Industry Development Minister Kate Jones said the figures showed Queensland’s tourism industry was working overtime with tourists spending more time in Queensland than ever before.

“The data proves we’re out-performing NSW and Victoria,” she said.

“International visitor expenditure grew 11.5 percent – more than double the Australian rate.

“We also saw record highs in international visitor numbers, with 2,762,000 visitors spending $5.9 billion in Queensland.”

China remained Queensland’s largest market for international tourists with over 500,000 spending a record $1.4 billion – a 33 percent growth on expenditure over 2017.
Outside of China, Queensland also experienced record expenditure from several international markets including Singapore ($167.6M), Canada ($161.9M) and France ($101.4M).

The Sunshine State also broke new records in tourist numbers from New Zealand (485,000), Taiwan (82,000) and Canada (63,000).

Domestically, a record 22,794,000 Australians from other states spent $17.6 billion In Queensland, a 12.5 percent growth in expenditure year-on-year.

“Domestic visitors flocked to Queensland in record numbers last year and for the third quarter in a row, we grew our market share of visitor expenditure,” Ms Jones said.

“We’re working with tourism operators to develop new tourism experiences and market Queensland to a new generation of visitors.”

International and domestic Queensland tourism snapshot 2018

International Visitors to Queensland:

  • $5.9B total expenditure (Up 11.5%)
  • 2.8M total visitors (Up 4.6%)

Top five international markets by expenditure:

  1. China - $1.435B
  2. New Zealand - $579M
  3. United Kingdom - $422M
  4. Japan - $389M
  5. United States of America - $377M

Domestic visitors to Queensland:

  • $17.6B total expenditure (Up 12.5%)
  • 22.8M total visitors (Up 3.1%)

Domestic visitation by purpose:

  • Holiday – 9,146,000 (Up 8.4%)
  • Visit friends/relatives – 7,561,000 (Up 0.5%)
  • Business – 5,037,000 (Down 1.5%)

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